The highfalutin one was in the early days of the web, it was sort of the Wild West. Well, there's a highfalutin motivation and then there's a real world one. I’m curious what the motivation was at the beginning. That feels like forever ago in the online news world. You founded the Online News Association in 1999.

And, it works for the publishers as well. So from our standpoint, we regard it as kind of a win-win, it's better for the user, and a much better experience. It's a much cleaner experience for our users. And it's also a better experience for our users because they're not having to fight through a bunch of ads on a mobile website. It allows them to get paid when the content appears natively. Among other things, it's allowing us to provide the publisher with additional monetization opportunities, the opportunity to get to place their own advertising, on the SmartView version of their stories. I think we're seeing a lot of positive results. That’s obviously better for a SmartNews user, but how is it working for publishers? Is it driving more traffic? What results are you seeing? You’ve made a push to have news organizations publish natively on SmartNews. So all those things, we think by exposing people to different perspectives, that gives them an appreciation of the range of opinion and the range of perspectives that are available on any given issue. And we also optimize our algorithms, among other things for diversity, so that you are almost guaranteed to see content from perspectives different than your own. What we call our News From All Sides slider is a feature that allows you not just to read the highlighted story, but basically to get a range of perspectives from different publishers across the political spectrum. I’ve read that SmartNews is trying to 'burst filter bubbles.' We know that’s a big problem, particularly on social media.

In light of SmartNews’ new partnership with PolitiFact, Audience Engagement Editor Josie Hollingsworth sat down with Vice President for Content & Chief Journalist of SmartNews Rich Jaroslovsky to discuss some of the challenges facing online news publishers in the current media landscape. Here's how to download the app on your device: You can select the option to add the PolitiFact channel under the U.S. You can now add the PolitiFact channel to your SmartNews app on your phone or tablet, and see all of our latest fact-checks. It’s also an app on your phone with section tabs such as Politics, Business and Tech and has 20+ million active global users per month.

What is SmartNews? News that makes you smarter? Perhaps.

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